Chaturbhuj
Rameshchandra
Project done as part of the symbol design course at the National Institute of design under the mentorship of Mr. Manmohan Vashishth
YEAR
2023
CLIENT
National Institute of Design
This project centered on revitalizing the visual identity of a Jodhpur-based sweet shop, celebrated for its Gulab Jamuns, through the creation of a distinctive brand symbol.
SCOPE
Logo Design
Identity Design
Brand Guidelines
Chaturbhuj Rameshchandra, a century-old sweet shop in Jodhpur, India, is famous for its exceptional Gulab Jamuns.
This family-owned business, now in its fifth generation, continues to delight customers with its traditional recipes & techniques.
Understanding the people, place and patterns
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Logo Ideation
Chaturbhuj Rameshchandra's logo design evolved through a process of iterative refinement, involving numerous ideations, corrections, and revisions, ultimately resulting in a meaningful and impactful identity.
Logo Concept
Chaturbhuj literally translates to one who has four arms, aka Lord Ganesha.
So the logo is made in such a way that a hint of Lord Ganesha's form can be seen in it. Along with this the initials of both Latin and Devanagari scripts together form the logo.
Devanagari
Latin
Construction & Proportions
1.618 times the proportions of the original circle
FULL VERSION
ICON VERSION
Typography
Colour Application
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