Moxie in a Boxie
This project was done under Kyoorius Youngblood Awards and the brief was provided by the brand Moxie.
YEAR
2024
CLIENT
Kyoorius Young Blood Awards
This Packaging and Experiential Design brief asked us to create secondary packaging and a great sampling experience for Moxie’s upcoming Q-Commerce plans with its Shampoo Mini Tube.
This tube would be sent as a sample along with a Zepto/Blinkit order.
SCOPE
Packaging Design
Illustration
Presentation
We saw the packaging as a chance to connect with the user, making the experience feel smooth and enjoyable. Our goal was to create a memorable sampling experience, ensuring that the assembly and unboxing is straightforward yet interactive and informative.
The packaging aims to captivate the user’s attention while instantly telling Moxie’s story in a way that feels natural and true to the brand.
Packaging Moodboard
This project is all about vibrant energy and playful charm, perfectly mirroring Moxie’s lively spirit, while also prioritising functionality and finish.
Ideation Sketches
Initial Mockups
Final Packaging
Our packaging design is a compact, snug cuboid box that fits the Moxie Shampoo Mini Tube perfectly. It opens flap by flap, creating a wonderful sampling experience while providing essential information.
Inside, Moxie’s quirky brand personality shines through images and icons. The back includes a QR code linking to the website and social handles along with MRP and billing details. Prioritising simplicity and user-friendliness, the design is intuitive, adhesive-free, easy to assemble and open, and effectively conveys Moxie's brand identity while leaving a lasting impression.
Anantha Sriya Athota
Shreya Agarwal
TEAM
Packaging design student entry at Kyoorius Young Blood Awards 2024