Next Move
Hypothetical project done as part of the branding and packaging course at the National Institute of Design, under the mentorship of Mr. Swaroop Dandapat
YEAR
2023
CLIENT
NID
This project involved developing a brandbook with brand guidelines, visual identity and marketing collaterals for a self made fictional tabletop games brand called Next Move.
SCOPE
Identity Design
Brand guidelines
Typography
Illustration
Player name: Next Move
GUESS WHO are we?
We are a premier board and card game company
dedicated to providing immersive gaming experiences
for a mature audience. We understand the importance
of fostering a vibrant and inclusive gaming community,
and we strive to create an environment where players
can truly indulge in their passion for tabletop gaming.
What makes Next Move simply the best?
Unique Game Concepts
Engaging and Immersive Gameplay
Inclusivity and Community
Gaming Arena Experience
Logo Concept
The logo is a L-shaped Tetris block.
It represents the unfolding of a game board, signifying the start of a thrilling gaming experience.
Additionally, it also symbolizes the movement of a knight in chess, a strategic and powerful piece that captures the essence of our games.
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Next Move symbol
Symbol
Wordmark
Typography
At Next Move, we have chosen Articulat CF as our primary typeface to represent our brand. With its modern, sleek, and versatile design, Articulat CF reflects the immersive gaming experiences we offer for a mature audience.
The font’s clean lines and balanced letterforms embody the precision and strategic thinking required in our games, while maintaining a friendly and approachable aesthetic.
Color Application
These colors create a visually striking and cohesive brand presence, enhancing the immersive gaming experiences offered at Next Move.
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