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Jalebi– 
A graphic narrative

Project done as part of the graphic narrative course at the National Institute of design under the mentorship of Mr. Debkumar Mitra

YEAR

2024

CLIENT

NID

This two-week project creates a graphic narrative about a real life Andhra Pradesh character, adapting their life story into a fictional journey of migration and personal growth. The story uses metaphors to explore the challenges and triumphs of adapting to a new environment.

SCOPE

Field Research

Script writing

Story & concept

Comics

Print Production

Illustration

Brand Strategy
User Research
Verbal Identity
Digital Media Guide
Visual Identity
Packaging
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This project took me to the streets of Mangalagiri,
where the task was to find a protagonist and weave an engaging story inspired by their life.

I found myself drawn to the Jalebis of this Jalebiwaba from Rajasthan.
One thing led to another and I found myself talking, sharing stories and frying some Jalebis with them!

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Brief

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The story takes a metaphorical approach, where the Jalebiwala teaches a man how to prepare jalebis. In doing so, he subtly reflects on his own journey of migration, sharing the challenges he faced, the ways he adapted, and how the new state has now become his kadhai, his source of livelihood.
Yet, his heart and home will always remain in Rajasthan.

The narrative is interwoven with light moments of humor,
adding warmth and depth to the story.

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Checkout the entire narrative here >>

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