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Hubba Bubba–3D animation

Project done as part of a 3D animation course at the National Institute of Design under the guidance of Troy Vasanth

YEAR

2023

The brief was to make a short and catchy advertisement for Hubba Bubba. The process involved crafting a playful and dynamic environment that captured the essence of the brand's colorful and joyful personality. The idea was to form a concept that highlights the brand's USP well. 

SCOPE

3D Modelling

3D Animation

Storyboarding & Animatic

Video Editing

Light & Special effects

Brand Strategy
User Research
Verbal Identity
Digital Media Guide
Visual Identity
Packaging
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Initial animatic for the 20 second advertisement

Blender played a vital role in bringing this project to fruition, it really helped me in the entire modeling process and in making a smooth animation.

Checkout the final animation here!

Note–This Hubba Bubba bubble gum advertisement is a fictional project created for educational purposes only. It is not associated with the Hubba Bubba brand or any of its affiliates. All trademarks and logos featured in this project belong to their respective owners, and their use in this educational project is for demonstration purposes only.

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